MAG Ireland has undergone substantial changes over the past four years and today we are introducing another.
With immediate effect, MAG Ireland will cease to use the “The Irish Motorcyclists’ Action Group” as part our formal title and will instead adopt the title “The Irish Motorcyclists’ Association”.
We will continue to be known by our short title “MAG Ireland” and our branding, domains, etc. will remain as is. Our correspondence will refer to “MAG Ireland, the Irish Motorcyclists’ Association” in place of the old “MAG Ireland, the Irish Motorcyclists’ Action Group” and our various web properties will be updated to reflect this change over the coming months.
Over the past decade we have increasingly moved from being reactive to being proactive. Where a decade ago we would have been protesting an issue outside closed doors, we now increasingly find ourselves sitting across the table from the very people against whom we would once have been protesting.
As the organisation has moved away from a mostly adversarial approach towards one of engagement with the relevant authorities on the riders behalf we have found that the “action group” moniker has become ever more out of touch with our approach to promoting and protecting motorcycling today.
The “Action Group” tag line has served us well in the past but today representation is all about getting involved early on in the processes which will affect us as riders and making our views heard before laws are enacted because the day after is too late. That’s not to say that there will never be a need to protest – there almost certainly will be – but today’s world calls for a much more nuanced approach.
MAG Ireland has evolved, and we believe that “The Irish Motorcyclists’ Association” reflects that change. We look forward to serving the interests of our membership and the wider motorcycle community for many years to come.